More than fashion: The story of our hand-finished outfits

Fashion is not just about clothes; it is about stories, journeys, and emotions stitched into every piece. At Surkh Syahi, our outfits are more than garments. They are hand-finished expressions of tradition, passion, and innovation. Each design carries the essence of Indian culture while embracing the modern charm of Indo-Western styles.

In this blog, we want to take you behind the scenes—into the story of how Surkh Syahi came to life, why our designs are special, and how we blend timeless tradition with modern fashion to create Indo-Western dresses women love to wear for both everyday moments and grand celebrations.

Where it all began: From prints to passion

In the heart of a bustling city, surrounded by the richness of cultures and traditions, the idea of Surkh Syahi was born. Our roots are not in mainstream fashion but in the art of digital printing. Years ago, we built a successful business dedicated to the art and science of digital printing. This venture honed our expertise in creating vibrant, high-quality prints and gave us a deep appreciation for colors, patterns, and details. Over time, this passion for color evolved into something bigger—a vision to take printing beyond paper and canvas, and bring it to life through fabric and fashion.

And that’s how Surkh Syahi – The House of Colors came into existence.

• Surkh (सुर्ख़) means “red,” a color that represents passion, intensity, and cultural depth.

• Syahi (स्याही) means “ink,” which reflects our roots in printing, precision, and creativity.

Together, Surkh Syahi represents our belief that every outfit should be a canvas of colors, emotion, and artistry.

A legacy of vision and innovation

No brand is complete without the people who shape it. Surkh Syahi is not just a brand; it’s a story of perseverance and innovation, led by two visionary women.

Alka Jain – The Pioneer

Surkh Syahi’s foundation was laid by Alka Jain, a woman with a keen eye for detail. Though she came from a medical background, her precision and discipline carried over into fashion. Alka spent years shaping the business, overcoming countless challenges with innovation and determination. Her ability to combine structure with creativity created the base on which Surkh Syahi now thrives.

Priyanka Jain – The Creator of Surkh Syahi

Inspired by her mother, Priyanka Jain transformed the dream into what Surkh Syahi is today. With a love for art and fashion, she envisioned a brand that brings together the richness of Indian textiles and the modern edge of western fashion. Her background in digital printing gave her a unique perspective, and her passion for storytelling shines through every collection. Priyanka takes inspiration from different cultures, weaving global aesthetics into designs that stay true to Indian roots.

Our mission and values

At Surkh Syahi, we are not just making clothes; we are shaping experiences.

• Blending tradition with modernity: We create stylish Indo-Western fusion dresses that celebrate Indian craftsmanship while staying practical for today’s lifestyle.

• Crafting for every occasion: From wedding dresses for women to casual Indo-Western sets, our outfits are designed for moments that matter.

• Empowering communities: We work with skilled artisans and local communities to generate meaningful employment.

• Commitment to sustainability: Every collection is created with responsibility, care, and a focus on reducing waste.

• Innovation in design: By using advanced digital printing technology, we are able to bring new vibrancy and detail to fabrics that traditional techniques cannot always achieve.

Why our outfits are more than fashion

When you wear Surkh Syahi, you are not just wearing a kurta, cape set, or draped saree. You are wearing a piece of art that carries hours of thought, craft, and precision. Here’s what makes our hand-finished Indo-Western outfits special:

1. Colors that speak – Inspired by nature, traditions, and modern art, our palettes are carefully chosen to create harmony.

2. Attention to detail – From embroidery to layering, every element is checked and finished by hand.

3. Fusion that feels natural – Our Indo-Western dresses women can wear comfortably for work, festivals, or weddings. They are designed to blend seamlessly into any occasion.

4. A story in every stitch – Each design reflects Priyanka’s love for storytelling—where fabric becomes a narrative of culture and creativity.

Our collections–comfort with elegance

We believe that fashion should never be uncomfortable. That’s why all our outfits are designed with both beauty and practicality in mind. Some styles you’ll find at Surkh Syahi include:

• A-line kurta sets: Flowy, elegant, and easy to style for office or casual outings.

• Cape dresses: Perfect for semi-formal events and festive functions.

• Designer kurta and kaftan sets: A timeless choice that balances sophistication with ease.

• Draped sarees, anarkalis and lehengas: Pre-stitched and stylish for weddings and parties without the hassle.

• Blazer, co-ord sets and dresses: Chic and modern for women who like effortless styling.

Each category reflects the idea of stylish Indo-Western fusion dresses that every woman can relate to, whether she’s attending a corporate event, a friend’s wedding, or simply enjoying a festive evening.

Looking ahead

As we grow, our vision is clear—to take the elegance of Indo-Western wear to women around the world. Surkh Syahi wants to become a global name in fashion, known not just for clothes but for its values of innovation, sustainability, and storytelling.

Every collection we create is a step towards that dream. Every outfit is a bridge between the rich past of Indian traditions and the bright future of global fashion.

Conclusion

At Surkh Syahi, our hand-finished outfits are more than just fabric and thread. They are the result of a journey that began with digital printing, shaped by the vision of Alka and Priyanka Jain, and driven by a love for art, color, and culture. Surkh Syahi outfits are made to be more than fashion, they are made to be a part of your story.