The Big Idea
Alka Jain- The Pioneer lady, with a keen eye for fashion, combining her medical precision with a passion for design, she meticulously built the company over the years, overcoming numerous challenges. Her innovative approach and relentless drive turned her dream into a thriving reality. Her vision that has inspired her daughter to create Surkh Syahi- the House of Colors.
Blending tradition, innovation, and global fashion vision.
Our mission is to revolutionize the fashion industry by seamlessly blending the richness of traditional Indian craftsmanship with modern design through our Indo-Western garments. Utilizing advanced digital printing technology, we create distinctive and vibrant patterns that capture the essence of cultural fusion. As we strive to expand our global presence, our goal is to introduce the elegance and uniqueness of Indo-Western fashion to diverse markets worldwide. Additionally, we are dedicated to fostering economic growth by generating meaningful employment opportunities for skilled artisans and local communities. At the heart of our mission is a commitment to sustainability, innovation, and excellence, ensuring that every Surkh Syahi creation is not only a fashion statement but also a testament to our core values.
Meet the Designer
Priyanka Jain, with her love for fashion and art, decided to create Surkh Syahi, a brand that seamlessly blends the traditional with the contemporary. With a background in digital printing, she brings a unique perspective to the fashion industry, combining rich cultural heritage with modern aesthetics. Her journey began with a shared dream of redefining fashion by merging her artistic visions and technical expertise. She draws inspiration from her surroundings, immersing herself in diverse cultures and traditions to infuse her designs with a global flair. Each collection tells a story, reflecting her passion for storytelling through fabric and design.







